MF DOOM: MM..FOOD (20TH ANNIVERSARY)

A comprehensive visual evolution I was commissioned for to celebrate the 20th anniversary of MF DOOM’s seminal album, MM..FOOD. In collaboration with Rhymesayers Entertainment and the MF DOOM Estate, I provided the strategic art direction and new illustrative systems used to repackage this hip-hop classic for a new generation.

The project involved a holistic reimagining of the album’s iconic themes, extending beyond physical music products into a bespoke ecosystem of merchandise, apparel, limited-edition prints, and large-scale environmental graphics used to activate physical spaces at anniversary events. By honoring the inventive wordplay and unique world-building of the original 2004 release, my work ensures the enduring visual durability of DOOM’s legacy within the cultural canon.

Production: Rhymesayers Entertainment + The MF DOOM Estate Release Year: 2024

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Merchandise & Apparel | Select Bespoke designs used in the merchandise collection rollout.

Puma x 1800 Tequila: The Sam Rodriguez Clyde

A triple-threat collaboration commissioned to celebrate the intersection of street culture, heritage spirits, and iconic sportswear. I was tasked with the complete creative direction of my own Puma Clyde, a silhouette I famously sported during my formative years as a teenage graffiti artist. This project represents a full-circle moment where raw street energy meets the disciplined systems of global brand partners.

The design process involved a holistic approach to the shoe’s DNA, from the strategic selection of premium materials and a custom color story to the execution of a signature typographical illustration. The final product serves as a permanent cultural asset, featuring my name and signature integrated into the design—a testament to visual durability in the "Museum Lobby" era of streetwear.

Production: Puma + 1800 Tequila

DEL THE FUNKY HOMOSAPIEN: FUTURE DEVELOPMENT (DELUXE RE-RELEASE)

A visual expansion and enhancement commissioned to celebrate the enduring impact of Del The Funky Homosapien's cult-classic album, Future Development. In collaboration with Rhymesayers Entertainment, I built out a core visual world from scratch to anchor this definitive deluxe physical rollout.

The process involved utilizing Del's original alternate cover asset as a strategic jumping-off point, reimagining and scaling it into a comprehensive system of updated companion illustrations, custom lettering, and subcultural iconography. This visual ecosystem extended into full apparel designs and premium vinyl packaging, bridging structural layout design with raw, gritty storytelling. By respecting the core DNA of the original release while elevating its aesthetic durability, the project ensures the album's foundational place within the alternative hip-hop canon.

Production: Rhymesayers Entertainment Release Year: 2026